JUUL Labs Sues the FDA Over E cigarette Ban FDA authorizes Juul's e cigarettes for sale in US after 3 year ban BREAKING: Juul is making its official comeback. After being sidelined for over three years due to regulatory concerns, the FDA has now granted the company full approval to resume selling its flagship Today, FDA sent a warning letter to JUUL Labs for marketing unauthorized modified risk tobacco products (MRTP) by engaging in labeling, advertising and or other activities directed to consumers, including a presentation given