FDA's Gottlieb on threat to pull e cigarettes from shelves Juul sells 35% stake to tobacco giant. Now the e cigarette maker is worth more than Airbnb or SpaceX Los Angeles Times JUUL Pods Packs of 4 From $19.54 Electric Tobacconist The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive,