The Rise and Fall of adidas Yeezy, and What It Taught Us About Brand Collaborations You rockin these? Kanye West began his partnership with Adidas in 2013 after leaving Nike, seeking more creative control and better royalties. Their collaboration officially launched in 2015 with the Yeezy adidas Yeezy Boost 350 V2 'Mono Clay' 5.5 Yeezy Boost 350 V2 Cream Triple White
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