Adidas swamped with $565 million in orders for unsold Yeezy shoes: FT Adidas Yeezy Partnership Generates $1.7B Revenue, but Attention is Key Asset Josh Stein posted on the topic LinkedIn The History of adidas & Kanye West's Yeezy Boost 350 Shoe Palace Blog Kanye made a mistake and Adidas had to cut him off. But he took his brainchild into his own hands and transformed it into a billion dollar streetwear and sneaker brand. All alone.