E cigarette Unit Sales, by Product and Flavor Type United States, 20142020 MMWR E cigarette and Vape Market Size and Forecast, 2026 2033 When e cigarettes first hit the market in the United States around 2007, they were advertised as a cool, safer alternative to cigarette smoking. Seven years later, the product became the most commonly Bigger, stronger and cheaper: growth in e cigarette market driven by disposable devices with more e liquid, higher nicotine concentration and declining prices Tobacco Control