AHA Policy Brief New and Emerging Tobacco Products & the Nicotine Endgame Tobacco Endgame Center for Organizing & Engagement Hamburg, Germany. 13th Nov, 2018. A Philip Morris iqos e cigarette lies on the counter of a tobacco shop, competition in the market for electronic cigarettes becomes fiercer. On Wednesday (14.11.2018), Philip Morris' PDF) E Cigarettes are More Addictive than Traditional CigarettesA Study in Highly Educated Young People New study comes the closest yet to proving that e cigarettes aren't as dangerous as smoking